Accountability Partners

Confidence and Confidants

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Photo by Farah Kanaan, www.KeepExploring.co (High Stakes Mastermind Group member)

Do You Have Confidence and Confidants?

The subject of confidants came up in our #HighStakesMastermindGroups today, because within the groups we grow to have such a great deal of trust between members, that they really tell each other things that would not be said to anyone else.  They know that what they say stays in the room because everybody signs a confidentiality agreement. But it does go farther than that, the members of the groups develop really close bonds and they become very comfortable in their ability to tell each other things that they would not be able to say to anybody else.

As their leader (and observer) that feels great because I know that I’ve been the catalyst in bringing these people together that become so close to one another. It is a little different for me because I don’t confide in them, so they really don’t have a lot of knowledge about my own personal life – and it needs to be that way.  Although I feel very comfortable in the fact that if something really went ‘south’ and I needed them, I know they would be there for me.

Why it Matters

The journey to the top of your game, no matter what industry you are in, can be a very lonely one. Sometimes, it will seem like nobody really understands, from the professional challenges you face to the personal and social sacrifices that are sometimes involved with such a heavy time commitment.

As you climb the ladder, it’s important to build your personal network of support and confidants.

Confidants can help you in a number of ways. People that you meet in High Stakes Mastermind groups, for example, understand what challenges you’re facing because they are in the same positions and know those challenges to be true. Over time, a relationship and trust builds, which allow for the sharing of ideas and advice.

Confidants become even more important when you are self-employed because for much of the time, you’re likely working independently, or with your staff, without the aid of a corporate headquarters.

Often, this means that you have no peers to bounce ideas off of for solutions and strategies. Those you are working with are often not on the same level, so it’s a good idea to have confidants who are as successful and trained as you to discuss things with and to help you find solutions to unique problems.

Who Has Your Back?

One final argument for having confidants in a Mastermind group: because these people are often in other lines of work, they can become true confidants with nothing to gain from your industry secrets.  And they “have your back”.

I’ll never forget how a former mentor of mine once said that Mastermind groups are to grow “confidence and confidants” – and I am very confident that we have successfully done both.

Business Mastermind

Your Facebook Questions Answered- Part II

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Photo by William Iven

Guest Writer: Adrianna Huff
At our last High Stakes Mastermind Group session, a few more Facebook questions came up. I love researching, so here are the answers to the best of my knowledge.
Now on to the questions:
1. How often does Facebook change its instruction book?

This is a great question, and important for us in our Business Mastermind. I’m making the assumption here that instruction book means algorithm. Based on the article, “Facebook Newsfeed Algorithm History” which has all of the updates since 2006, Facebook makes small updates several times a year. From a general perspective, the updates work to increase user engagement and authenticity across the platform. Recent updates have been to: verify news sources, remove click bait, and focus on personal interaction between users.

While Facebook is constantly making changes, it is still a valuable resource for businesses and marketers to use. It may just take some time to figure out the new layout.

2. Would it help if we “like” each other’s Facebook pages and interact with them?

Yes, it would be a great first step to “like” each other’s Facebook pages. To make sure that all of the posts are seen, under Notifications on the professional pages select “All Posts”. When All Posts are selected, you will be able to see all posts.

While “liking” the pages is a good starting point, it would be even better to share Facebook posts and comment on those posts. Sharing and commenting drives engagement which moves the posts higher up the News Feed.

3. Tell me more about Facebook advertisements. Can you customize them or target to different audiences?

Yes. What is great about Facebook, is that users voluntarily provide demographic information about themselves which can be used for marketing purposes. When developing Facebook advertisements, you can create custom audiences to receive your advertisements. These are created by uploading your current contact and lead lists. Facebook also allows for “Lookalike Audiences” who allow you to create an advertisement audience based off the custom audience. The article, “5 Ridiculously Powerful Facebook Ad Targeting Strategies”, outlines more about advertising with Facebook.

4. What is the average dollar output for targeted advertisements based on various breakdowns with size, reach, etc?
Facebook has a great help section all about advertisements here. Unfortunately, there is no one figure on the average dollar output for targeted advertisements, but according to the AdEspresso article “The Complete Resource to Understanding Facebook Ads Cost -2016 Benchmarks” the average cost per click for Q3 2016 was 27.29 cents and the cost per 1000 impressions was $7.19.
If you decide to use Facebook advertisements, you can select the budget you are willing to spend to run your advertisement. With that budget in mind, Facebook advertisement costs are also dependent on the following factors: the targeted audience (the more competitive the audience, the more the advertisement may cost), the quality of the advertisement (the relevance to the target audience), and the time of year (holiday seasons for example have higher advertisement costs).
5. Is Instagram or Facebook used to validate and hire a professional?
Having strong Instagram and Facebook pages are definitely used when looking to hire a professional. It is always a good idea for small businesses to invest in strong social media presences, because it is a way to affordably display the product or service. Facebook is a great tool, as its reach is huge, and depending on your business, Instagram can also be tremendously beneficial. Artistic professional or service businesses are a good fit for Instagram.
When using Instagram or Facebook, some ideas for marketing your business are to: demonstrate your product or service, go behind the scenes of your product (make it personable), include the whole team, and have your customers show off your work. For us, this is valuable in our peer advisory group.
6. Are advertisements useful or beneficial for service based businesses?

Facebook advertisements can be useful for service based businesses. Based on several articles, including “Choosing the Right Facebook Ad Types for Your Business” by Disruptive Advertising, Facebook advertisements can be a great form of lead generation for service businesses on Facebook. One way to craft this lead generation is provide useful information for the Facebook user that they can only access by providing their email. With this email, the service based business can now interact with a potential client.

7. What type of content is most appealing to potential clients? Company culture? Service based deals?

Both. Although that doesn’t narrow down the content scope, for Facebook business pages, a mixture of both company culture and service based deals can round out the picture for potential clients. When thinking about your overall content for Facebook, the most important aspect is to make your content engaging. The more discussion on the content, the more likely it is to be visible in potential user’s news feeds.

This wraps up your Facebook Questions Asked Part II. How do you use Facebook in your business?