Business Mastermind

What Can Skillshare do for You?

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Stephanie Angelo

Guest Post by Adrianna Huff

Disclaimer: I have paid for my own Skillshare membership, and this post is not sponsored by Skillshare. (#NotAnAd)

Lifelong learner

I call myself a lifelong learner, and when I find a great learning resource (at an affordable price), I have to share it. I’ve heard about Skillshare for a while now in various articles and blog posts over the years, but it wasn’t until our CFO (Chief Focus Officer) Stephanie Angelo from the High Stakes Mastermind Group started presenting Skillshare videos that I picked up a membership and started watching.

Skillshare is an online learning platform where teachers post videos that students can watch. Typically there are also projects that can be completed. What is great about Skillshare, is that anyone with a membership can watch videos that are of interest. Learners do not have to enroll in classes, and there is feedback from instructors. New videos are posted constantly, and as of this blog post there are over 21,000 classes.

Videos on all topics

There are videos on all topics, from Photography to Productivity, and I found myself being drawn to and watching videos relating to Entrepreneurship, Passive Income, Productivity and Efficiency Measures, and Developing a Great Workplace.

Stephanie currently has two classes live on Skillshare, “How to Make Workplace Accountability Cooler Than Your Competitors Do” and “Mastering Strategic Thinking Skills for Maximum Impact in Your Organization”. I watched both lessons (they were about 45 minutes each), which provided me with good information without leaving me committed for hours.

As a finance person, I found the workplace accountability lesson to be valuable in that Stephanie explained how workplace accountability can hurt companies in both productivity, but also the bottom line. For entrepreneurs especially, workers without accountability can de-rail a really successful company and make the already difficult entrepreneurial journey more challenging.

Strategic thinking

Additionally, the strategic thinking lesson was a great reminder to me to do two things in my own life and career work: think proactively and spend some time just thinking. I can sometimes get mired into the small details making my life very reactionary. By remembering to actually look at my goals and my entrepreneurial horizon I can develop new opportunities. As well, instead of just jumping (sometimes without thinking) I should take a step back and actually look at the whole picture.

What Stephanie teaches in her videos, is the same way she approaches our High Stakes Mastermind Group meetings. We have accountability from her to meet our goals as well as proactive work to keep our businesses moving forward. I would highly recommend both of her videos and to start taking Skillshare classes.

Have you heard of Skillshare? What are your favorite learning resources?

Stephanie Angelo creates #businessmastermind teams that make more money, blow away the competition and have better businesses as a result. Talk to Stephanie about #HighStakesMastermindGroups either by phone (480) 646-2400 or email at Stephanie@StephanieAngelo.com .

 

 

 

Business Mastermind

Your Facebook Questions Answered- Part II

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Photo by William Iven

Guest Writer: Adrianna Huff
At our last High Stakes Mastermind Group session, a few more Facebook questions came up. I love researching, so here are the answers to the best of my knowledge.
Now on to the questions:
1. How often does Facebook change its instruction book?

This is a great question, and important for us in our Business Mastermind. I’m making the assumption here that instruction book means algorithm. Based on the article, “Facebook Newsfeed Algorithm History” which has all of the updates since 2006, Facebook makes small updates several times a year. From a general perspective, the updates work to increase user engagement and authenticity across the platform. Recent updates have been to: verify news sources, remove click bait, and focus on personal interaction between users.

While Facebook is constantly making changes, it is still a valuable resource for businesses and marketers to use. It may just take some time to figure out the new layout.

2. Would it help if we “like” each other’s Facebook pages and interact with them?

Yes, it would be a great first step to “like” each other’s Facebook pages. To make sure that all of the posts are seen, under Notifications on the professional pages select “All Posts”. When All Posts are selected, you will be able to see all posts.

While “liking” the pages is a good starting point, it would be even better to share Facebook posts and comment on those posts. Sharing and commenting drives engagement which moves the posts higher up the News Feed.

3. Tell me more about Facebook advertisements. Can you customize them or target to different audiences?

Yes. What is great about Facebook, is that users voluntarily provide demographic information about themselves which can be used for marketing purposes. When developing Facebook advertisements, you can create custom audiences to receive your advertisements. These are created by uploading your current contact and lead lists. Facebook also allows for “Lookalike Audiences” who allow you to create an advertisement audience based off the custom audience. The article, “5 Ridiculously Powerful Facebook Ad Targeting Strategies”, outlines more about advertising with Facebook.

4. What is the average dollar output for targeted advertisements based on various breakdowns with size, reach, etc?
Facebook has a great help section all about advertisements here. Unfortunately, there is no one figure on the average dollar output for targeted advertisements, but according to the AdEspresso article “The Complete Resource to Understanding Facebook Ads Cost -2016 Benchmarks” the average cost per click for Q3 2016 was 27.29 cents and the cost per 1000 impressions was $7.19.
If you decide to use Facebook advertisements, you can select the budget you are willing to spend to run your advertisement. With that budget in mind, Facebook advertisement costs are also dependent on the following factors: the targeted audience (the more competitive the audience, the more the advertisement may cost), the quality of the advertisement (the relevance to the target audience), and the time of year (holiday seasons for example have higher advertisement costs).
5. Is Instagram or Facebook used to validate and hire a professional?
Having strong Instagram and Facebook pages are definitely used when looking to hire a professional. It is always a good idea for small businesses to invest in strong social media presences, because it is a way to affordably display the product or service. Facebook is a great tool, as its reach is huge, and depending on your business, Instagram can also be tremendously beneficial. Artistic professional or service businesses are a good fit for Instagram.
When using Instagram or Facebook, some ideas for marketing your business are to: demonstrate your product or service, go behind the scenes of your product (make it personable), include the whole team, and have your customers show off your work. For us, this is valuable in our peer advisory group.
6. Are advertisements useful or beneficial for service based businesses?

Facebook advertisements can be useful for service based businesses. Based on several articles, including “Choosing the Right Facebook Ad Types for Your Business” by Disruptive Advertising, Facebook advertisements can be a great form of lead generation for service businesses on Facebook. One way to craft this lead generation is provide useful information for the Facebook user that they can only access by providing their email. With this email, the service based business can now interact with a potential client.

7. What type of content is most appealing to potential clients? Company culture? Service based deals?

Both. Although that doesn’t narrow down the content scope, for Facebook business pages, a mixture of both company culture and service based deals can round out the picture for potential clients. When thinking about your overall content for Facebook, the most important aspect is to make your content engaging. The more discussion on the content, the more likely it is to be visible in potential user’s news feeds.

This wraps up your Facebook Questions Asked Part II. How do you use Facebook in your business?

Brain Storming

You Can’t Have Epiphanies in a Pigeonhole

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You Can’t Have Epiphanies in a Pigeonhole
Photo by Rafael Rodrigues Machado

Comfort can be limiting

The other night at a party, my friend Bob and I got into a discussion about reading books.  How we read them. He’s a diehard Kindle user and I like reading books.  The real ones, with front and back covers and pages in between. Bob was adamant that his way was better.  He likes highlighting passages and making notes.  OK.  Fine. I have a Kindle too. But no matter how insistent Bob got, it wasn’t going to change the fact that I rather read a real book.

Bob was trying to pigeonhole me into always reading my books on a Kindle, Nook or iPad because that’s the way he likes to read, even when I kept telling him I’d rather just read a real book.  I love holding real books!

In my business mastermind groups we won’t pigeonhole you into doing your business the way we want you to.   We help you brainstorm and process your ideas.  We are a sounding board, supporting you in getting your goals accomplished in the best way that’s comfortable for you.  I have a signature system in the way that I work with my clients. Having said that just because it’s a system, doesn’t mean that it’s rigid. It means that it’s a process that works and is successful.

“Pigeonholing” is often a concern when it comes to work, like getting stuck in a niche or considered limited in your capabilities as Cheryl Dahle wrote in her article for Fast Company: https://www.fastcompany.com/52849/escape-your-pigeonhole

The Joy of Epiphany Moments

But I look at it as being limited in your business mastermind choices and worse yet, how the mastermind itself functions. Having said that, I’m not criticizing; just pointing out that there are many different forms and styles of mastermind groups, even once your narrow it down to business masterminds.  You owe it to yourself to investigate before choosing.

One mastermind group I know, sits around a board-room table, like a family does at a dining room table and they just start talking about a topic. It might be marketing, it might be how to do your website; it could be any number of things. They sit and discuss it, and that works for them. That’s the way that group operates.

Another group I know of has a facilitator who sets a curriculum and the groups follows that from A-Z over a six month period.  When the curriculum is complete the groups disbands and another starts.

Our High Stakes Mastermind Groups are based on you being able to process through a single page goal plan that we have helped you developed; so it’s very clear and time honored based on SMART goals.  “SMART” goals are Specific, Measurable, Achievable, Results-oriented and Time-bound.

In the course of discussing what is going on in your business, we have an amazing way of processing thoughts and clarifying opportunities our groups result in “ah-ha!” moments. Epiphanies. Sometimes to the point of bringing on tears – happy tears.

We thrive on our ability to be achievement and accountability based sounding boards for our members. I tell each one that their goal plan is a “living document’ because it must flex with changes and updates in their business growth.  That wouldn’t be possible if we clung to the status quo. In fact you could say we’re about taking you out of your pigeonhole.

 

 

Goal Achievement

The Key to Setting New Year’s Business and Personal Goals

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Photo by Samuel Clara

Something happens when you define and persist with the right strategy. You can feel empowered and highly motivated toward achieving set goals. However, this challenging process requires a very persistent approach, especially in such a fast-moving world where complexity and distractions are increasingly common.

That is to say; there are distinct factors which can decide success or failure when it comes to your business or personal goals. In many ways, this is also one of the reasons we decided to create a mastermind group in Phoenix as we fully realize there is no room for unrealistic expectations or vague direction when it comes to goals.

Anyway, here are some of the most important factors to consider when setting New Year’s business and personal goals:

Important Factors for Setting New Year’s Goals

Setting Clear Objectives

As mentioned above, you need a solid objective for your goals. Without a clear strategy in place, there is no blueprint from which to build the foundations of your business.

For example, HighStakes Masterminds Groups seek to empower entrepreneurs and accelerate growth for new businesses. In this sense, our mastermind groups in Phoenix are an ideal starting point from which to define a concise objective which is practical, clear, and realistic. That being said, this is also true in the context of personal goals, for you need a solid objective to work toward.

Brainstorming and Advice

Brainstorming is the fastest and most practical way to create a solution of any kind. Furthermore, these sessions are often a creative spark for new ideas or ways to enhance an existing product or service. For this reason, our mastermind group in Phoenix provides the perfect platform for such discussions which can also provide clear direction during the decision making process.

Learning from experienced, wise or influential characters is also a great way to accelerate toward personal goals. Simply put, there is no substitute for first-hand experience, and you can gain this valuable knowledge through listening to advice.

Creating a Tribe

Tim Ferriss is one of the most respected entrepreneurs in the online world. However, when the bestselling author wrote an article entitled “1,000 True Fans” back in 2008, he provided some incredible insight into the power of having a tribe mentality.

In short, this viral article outlined how finance is not the key to making a living as a photographer, designer, musician or an entrepreneur of any kind. On the contrary, this powerful article makes a convincing case that one thousand “True Fans” is enough to succeed in business. In many ways, this also shows how a positive attitude can also be the difference between success and failure in terms of personal goals.

  1. This is also another reason our mastermind group in Phoenix is useful to new businesses and entrepreneurs – we want to be a part of your tribe.

Networking with the “Right” people

When it comes to scaling a business, networking is crucial. After all, the growth of any concept requires a diverse set of skills and this is even more important as an exciting idea transitions to a business model.

Simply put, networking is the most effective way to cultivate the relationships which are often necessary to take you closer to set goals as the business continues to grow. That being said, not everyone has time to network in person and for this reason, we also decided to offer a virtual group option so that members can participate from anywhere, at any time.

Again, networking is also a great way to aspire toward personal goals, for if you surround yourself with the right people, you are more likely to feel confident regarding achieving set goals.

Accountability and Support

Often, the best advice is not what a person wants to hear. At the same time, this is usually a turning point in which corrections can be made to get goals back on course.

As for new businesses and solopreneurs, mastermind groups are a source of support for like-minded people. When you need some honest assessment, these groups encourage accountability, and when faced with challenging situations, the group is a reliable support.

As you should see, each of the above factors is equally important when it comes to setting New Year’s business and personal goals. Either way, have a prosperous new year and remember, the right strategy requires clear definition and relentless persistence.

Click here for more information on our mastermind groups in Phoenix.

 

 

 

Brain Storming

Limbic “Brainiacs” Giving Incentive to Masterminds

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Limbic Brain- Its Positive Effects on Commitment to a Business Mastermind Group

By Guest Blogger
What is the Limbic Brain?

The limbic brain is that part of the brain that deals with emotions, memories, instincts, and arousal (stimulation). It is the emotional switchboard of the brain. The limbic system consists subparts like the hippocampus, hypothalamus, and amygdala.  These help in controlling various emotional, endocrine, voluntary and visceral responses to our environments featuring in our daily activities. The best function of the limbic system is the emotion control, while a part of this system called the hippocampus helps in the formation and retaining of memories, which is very crucial for development and learning.  Some of the functions performed by the limbic brain: remembering of past events, making choices based on experience, movement control based on past learning, perceive threats from surroundings, form sensory preferences, etc.

What’s the Connection?

A business Mastermind Group is a group created with the aim of brainstorming and collaborating together to achieve a particular set of goals. This concept was initialized by Napoleon Hill around 75 years ago in his book “Think and Grow Rich”. A Mastermind Group helps individuals to navigate through challenges using the collective ideas of other people. These groups are for real change, growth and trust. They are entrepreneurs and solopreneurs who believe they can easily achieve their set goals through working with high-productive and accountable people.

Joining a Mastermind Group helps to eliminate isolation. Working collaboratively with a mastermind group can be very advantageous, it helps to maximize profit as it integrates business ideas from different sects of experienced people. The benefits of Mastermind Groups  includes insights from the skills and expertise of others, solutions and ideas from brainstorming, trusted network of others who are supportive, a professional community, goal mastering, an instant and valuable support network, accountability and real progress in business, problem-solving sessions, etc.

The brain plays a very important role in the control of the body system. It is responsible for all the human body activities. The brain is divided into different segments which perform their distinct functions. One of these segments is the limbic brain, responsible for memory and emotion control. The way people react to various stimuli is determined by how the limbic brain controls the emotion or how it is aroused. The functionality of the limbic system, to a great extent, affects human social interaction especially commitment to some things like membership of a Mastermind Group. Different parts of the limbic system perform various functions that control human reaction. Below are some of the major parts:

  • Thalamus: It is responsible for detecting and relaying information from the human senses. This part helps in sharing of knowledge among Mastermind Group members as people perceive things differently which will bring about maximization of ideas.
  • Hypothalamus: It acts as the regulator of hormone control. It helps to maintain body homeostasis. Its interaction with other parts of the limbic brain helps it to control the part of the body responsible for “fight and flight” response. Hypothalamus regulates human emotions as this will help in their relationship with one another in a Mastermind Group.
  • Amygdala: This is tied to fear and anxious emotions. It assists in the development of memories especially emotional events and emergencies. Activeness of members of a Mastermind Group is essential, and members must be anxious to seek more knowledge from others.
  • Hippocampus: It is generally associated with memory and focus. This part of the limbic brain helps in retaining of memory/ learning. The main purpose of a Mastermind is for individual development, i.e. gaining more knowledge and experience for maximum output. Hippocampus can help in achieving this.
  • Cingulate gyrus: it is involved in many sections of memory and emotion. This performs similar functions with the hippocampus.
In Summary

The limbic brain plays an essential function in the human brain which tends to affect the cognitive and social behavior of people thereby affecting their productivity. Being in a Mastermind Group is determined by the functionality of the limbic brain which helps in emotion control influencing person’s social interaction decision. The limbic brain regulates the emotional decisions effecting how people react to external stimuli such as being in a Mastermind.

Membership in a Mastermind Group is a part which aids maximization of profit thereby arousing the interest of people to participate more because of its financial benefits. Self-development and enhancement is also a major concern for Mastermind, improving the intellectual competence of its members. This is made possible by the retaining memory function of the limbic brain, storing information/knowledge for future purposes.

Mastermind group members are people who believe they can easily achieve their set goals through working with high-productive and accountable people – and can thank their Limbic brain for the incentive.