What’s My USP? I’m OK with You Asking
You’re shopping for a mastermind group. Did I say, “shopping”? Yes, and that’s OK. I always tell people that becoming a member of a mastermind group can be a big commitment because you are investing in yourself. At least you should be. It’s your future. Otherwise what you really want is a networking group or a club.
So, to ask me what my unique selling proposition (or points, as some call it) is – is totally OK with me. I’m going to ask you yours too.
Here’s what I think. They aren’t in any particular order and they are equally important.
Organized: As campy as it sounds without strong organizational skills I could not manage the different and very individualized client relationships I have. I’m on top of each person’s action plans and deadlines. I follow up and stay in contact with each person on those deadlines to the degree that they want me to. I also plan a plethora of logistics, phone calls, common emails, meetings and more. It’s front and back-end follow-up and follow-through.
Determination: I’m more determined to see my clients succeed and have exponential business growth than I am in mine – and I’ve very determined to grow my business. Imagine what that does for my clients.
Ethics: They are my life-blood. I do what I say and say what I’ll do. If for some reason I can’t fulfill a commitment I’ll tell you about it up front. But I will not make weak excuses. More often I will take the brunt of something that was not in my control. I’m loyal and have integrity. Hang out with me awhile and you’ll see. Be a client of mine and see how much effort I put into your success.
Role model: I’m on my clients and my mastermind group members about accountability. Doing their actions keeping their deadlines, follow through on commitments. That is my incentive for modeling all of those behaviors myself. One time I was seriously overwhelmed with a fantastic, but unexpected, project that had a very tight deadline. I was not able to put as much time into helping a client as her expectations had her wanting. I still feel sick about it to this day. I did what she asked just not to the degree she imagined. We should have set expectations in the beginning. Making sure that my clients see me modeling the same behaviors I expect from them is paramount to me. See the above paragraph on ethics.
Charitable: We are all connected. Whether you think so or not. What happens across the street, or across the world, is still a part of the universe you and I live in and it matters. I give us much to charities as I’m able. It’s never as much as I want. As long as I’m doing what I can where I can, I know I’m making a contribution into our shared space.
There you have it. I guess you could call that my foundational message about myself. Hopefully you know me a little bit better and know what you will see in the way I live my life, care for my clients and run High Stakes Mastermind Groups.
Ask me what my unique selling proposition is – it’s totally OK with me. I’m going to ask you yours too.